While working at the Canadian Construction Association, I developed the branding for their inaugural Best Practices in Construction Symposium. I was tasked with developing branding that presented the event as an exciting and new experience to join and learn from some of the most influential thought leaders across the construction industry in Canada. The branding followed the brand guidelines of CCA and includes iconography representing each of the main topics covered in the event sessions. I developed promotional social media graphics, web banners, on-site slide decks, guide documents, digital and print sponsorship content, and event badges for delegates.
Iconography
Each of the five icons developed for the branding represent each of the main topics explored throughout the sessions in the symposium. These icons are used as a motif across most assets with the thought leadership icon as the main visual focus of the branding as the overarching theme of the symposium.
Thought Leadership
Collaboration
Contracting
Data
Project Managment
