While working at National Defence as a graphic designer, I created a rebrand for the National Defence Workplace Charitable Campaign. I designed a new look and feel including web banners, email signature blocks, buttons, and virtual meeting backgrounds. The previous branding was outdated so the goal was to update the branding to appear more modern and accurately represent the NDWCC and its values. The design created a unique brand for the NDWCC which included their tagline, "Every Dollar makes a difference" and "Give" to encourage viewers to donate to a charity through their campaign. Each branch of the Canadian Armed Forces was represented in the design, as well as including civilian representation and diversity. There is a face representing the Army, Navy, and Air Force branches through the hats or helmets they're wearing. There are also multiple ethnicities and genders represented. Overall, this rebrand provided a fresh new look for the NDWCC to be used for the next couple of years across all digital and print content.
