The goal of this electric vehicle infographic was to educate people in Ontario who are interested in buying an electric vehicle on the topic of charging. The goal of the infographic was to provide all the essential information needed with simple and easy to understand charts and graphs to prepare the target audience for buying an EV. The chosen typeface for the infographic was Frutiger and was picked for its simplicity and legibility. The orange and black colour scheme creates a futuristic and electric look and feel. Car related imagery was used to create more interest in the design and to provide clarity on what information the charts or graphs are conveying. For example, the battery range bar graph shows the name of the vehicle within a car illustration and the bar of the graph as a road. This visually represents how far the vehicle can drive before the battery runs out and makes the graph easy to understand. Overall, this infographic serves as a guide for people interested in buying an EV by providing them with the essential information they need to decide which vehicle to buy and how they’re going to charge it.
