This is my capstone project, which I completed in my final year in the graphic design program at St. Lawrence College. The purpose of this project was to choose a topic that I am passionate about and use the design thinking process to conduct research, to create a design solution that solves a problem. This capstone project demonstrates all the skills I have learned throughout my three years of studies to create an effective social media campaign. The purpose of this study was to understand the threats that endangered birds of prey in Ontario face in order to raise awareness and encourage young adults to take action for their recovery.
I received the Design Thinking Award for my capstone project which is in recognition of the student who most thoroughly demonstrated the process of research, empathy, innovation, and creative excellence throughout their Capstone project. I received this award from my graphic design professors at St. Lawrence College.
Final Design Solution: Social Media Campaign for the Recovery of Endangered Birds of Prey
