The goal of this project was to create a fictional eCommerce company and design a logo and website that creates a brand for the business.
I chose to create an ultimate frisbee gear and apparel company called Chasing Plastic. The company values speed, efficiency, and friendliness in their services. As for their products, Chasing Plastic values providing high-quality, functional, and stylish gear to ultimate frisbee players across Canada.
The Chasing Plastic logo includes an image of a rabbit jumping free from a tilted oval. The rabbit represents agility, speed, and friendliness, which are some of the values of the company. The oval depicts a frisbee and is tilted to create a sense of movement as if it’s flying. The typeface of the wordmark is Avant Garde which is used in italics as another way to represent movement and speed. The complementary colour scheme of bright orange and blue creates an energetic look and feel. Each of these design decisions represents the brand values and products, and illustrates Chasing Plastic as an ultimate frisbee sports company. The eCommerce website uses the same colour scheme and typeface as the logo to create a cohesive brand. It is designed to be intuitive and user-friendly to make the online shopping experience as convenient as possible. Every design decision for the website and logo was made to create a strong brand for Chasing Plastic and to represent the brand as fast, friendly, and sporty.
